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Dear Duke Sergey,

 

Since joining AACSB in October, I have had the pleasure of connecting with so many of you across the global business education community. It has been especially valuable to hear directly from schools across Europe and better understand the unique contexts in which you operate.

 

With that in mind, I am particularly pleased that AACSB’s flagship event, ICAM 2025, will take place here in Europe this year—bringing together business school leaders, faculty, and accreditation teams from across the region and beyond to exchange ideas and explore solutions relevant to your work.

 

I noticed that you are not yet registered, and with early registration closing on March 7, I wanted to personally encourage you to consider joining us. With tailored learning tracks designed for leadership, quality assurance staff, and faculty, ICAM offers a valuable opportunity to involve colleagues across your school in learning experiences directly aligned to their roles—and with the event here in Europe, it is a cost-effective way to engage your wider team.

 

For schools sending 5 or more registrants, we are also pleased to offer a 10% discount on registrations, making it even easier to involve more of your colleagues. The AACSB group block rate at our recommended hotels is available until March 14, or until rooms sell out.

 

You may have also seen me and some of my AACSB colleagues sharing our thoughts on ICAM on social media; if not, I invite you to take a look to hear why we are all excited for this year’s event.

 

I hope to see you in Vienna, April 7–9, and I look forward to continuing these important conversations in person.

 

Best Regards,

 

 

Professor Eileen McAuliffe PhD
Executive Vice President,
Chief Thought Leadership Officer, and
Managing Director, EMEA

 

© 2025 AACSB

 

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